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Strategic Advertising Management PDF
by Larry Percy : Strategic Advertising Management
ISBN : #0199274894 | Date : 2005-08-11
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PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management
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[Pub.50sZB] Strategic Advertising Management PDF | by Larry Percy
Strategic Advertising Management by by Larry Percy
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